The continuous innovation of technology in the fast-food sector and the general public’s tendency to choose affordable fast food because of its convenience has resulted in a gradual development in the bakery industry. According to an article on bakery products market size, global bakery product sales should rise from USD 416.36 billion in 2021 to USD 590.54 billion by 2028, growing at a CAGR of 5.12% during the forecast period (2021-2028). These rates indicate business growth which means the competitors in this industry will be soaring high in the succeeding years. There will be a need for an exceptional advantage that will differentiate your business from the competitors. Having a bakery POS system is one of the most convenient and technologically advanced methods to stand out from the rest.
Use Smart Pos software to give an exceptional buying experience
Implementing smart POS software is the wisest business decision you can make as a bakery owner, in terms of customer satisfaction and operational efficiency. SalesPlay is a smart POS system that grants your customer the freedom of choosing a convenient method to pay, whether it be cash, card, or online transfers. It even allows you to set up a Customer Display to ensure transparency in transactions, reassuring your client’s trust in you. You can build a customer base by adding their contact details into the system and taking important notes about their preferences, which will help you offer a customized service every time they buy products from you.
Introduce a loyalty scheme to appreciate regular customers
According to years of research done in the field, a customer who signs up for loyalty schemes has a tendency to buy products from the same seller again. A smart POS system assists you in setting up loyalty programmes which are run by points, and which will reward your repeat customers. Loyalty cards are also a possibility in a smart POS system. Introducing a loyalty scheme for your bakery helps you build better relationships with your customers, and you will have your best customers as brand advocates who will generate more sales. When you have an emotional advantage of the customer over your competitors there is no need for you to compete on price with them.
Get your bakery online through Instagram & Tik Tok
If you are an aspired baker in this internet era, social media platforms can be a valuable tool to help you reach your target market. Instagram is an ideal platform for bakery products as the Instagram algorithm picks up on content which is visually pleasing for an audience, and bakery products are loved by most. Visually attractive and professionally curated photos have a higher chance of reaching a larger audience. Tiktok is similar to Instagram on some level and different in a couple of aspects. It was the most downloaded app in 2021 and there are around one billion monthly active users which shows that there is an enormous exposure potential. There are a couple of business-friendly features on the app such as the ability to create a business account and Tiktok Ads Manager.
Run online and in-store monthly promotions
Running online and in-store monthly promotions is a perfect way to stay ahead of your competition in the bakery industry. There are a couple of reasons why this statement is true. One reason is that promotions are an excellent opportunity to create new content and make your customers engage with your brand more. Especially, limited availability offers to increase customer decision making which will in term increase your sales as well. Customers will be more likely to purchase your promotional items if you include a sampling of them in the mix. Promotions might even generate word-of-mouth business because it is an opportunity for your regular customers to be delighted and it is unavoidable that they share the news with their friends and family.
Introduce a home delivery service in your local area
Your customer does not think only about the quality and the price of the product but pays attention to convenience amidst all the hustle and bustle of the current day. It is imperative that you implement a home delivery service in your local area if you need your locals to choose your business over the other bakeries in your area. SalesPlay offers a feature for online ordering, and it will come in useful when you launch the home delivery service. As a result of this, your clients will choose your business on a whim, among all the other competitors.